Tuesday, February 5, 2008

Context--Maslow's Hierarchy of Needs

Context--Maslow's Hierarchy of Needs
from http://www.businessballs.com/maslow.htm
1. Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc.
2. Safety needs - protection from elements, security, order, law, limits, stability, etc.
3. Belongingness and Love needs - work group, family, affection, relationships, etc.
4. Esteem needs - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc.
5. Self-Actualization needs - realising personal potential, self-fulfillment, seeking personal growth and peak experiences.

According to Maslow's theory, lower level needs must be met before the human (or organization) can move on the seeking to satisfy the next level.

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